With the Wind in its Sails!
The 37th edition of the National Bank's Franco-Ontarian Festival
For the Festival’s 2012 edition, we were looking for a visual concept that would convey a sense of grandeur, power and surrealism. We imagined the Franco as a mythical ship that sails into town, its sails filled with pride and glory, inviting everyone to come abord for a wonderful musical adventure. The concept was adapted to a host of promotional material including: posters, busboards, newspaper ads, web, promo items, access passes, etc.
- Published: June 11, 2012