The 14th edition of Les Rendez-vous de la Francophonie

For this edition of Les Rendez-vous de la Francophonie, we wanted to develop a strong visual concept that would be highly flexible and usable on a wide variety of marketing applications — including: the promotional poster, the 30 sec. TV spot with Jessica Holmes and Boucar Diouf, the Web site, the print ads, the electronic invitations, the bilingual newspaper, the Web banners and the opening and closing sequences for the comedy skits produced by the École nationale de l’humour.